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Monday, July 11, 2011

Zappos Gets Frisky in New Ad Campaign

Zappos isn't just selling shoes with quick shipping!

The successful online retailer has sparked a little controversy with its latest ad campaign, featuring naked models doing everyday things. Ya know, like throwing a frisbee, jogging, hailing a taxi and riding a motorcycle.

"Sometimes advertisers try to do something very creative and the messaging gets lost,” explains Zappos' senior brand marketing manager Michelle Thomas. "Zappos has a belief that really, we can sell anything.”

But what they're selling we're not quite sure. Do the ads really make you want to buy clothes? Or, just start hitting the gym.

Check out a few images from the campaign below and tell us what you think.

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