Universal Music Taps Tommy Hilfiger to Create 'Rock 'N' Roll-Inspired Clothing'

Who is more rock 'n' roll than Tommy Hilfiger?! Tommy did famously get into a brawl with GNR frontman Axl Rose -- and won!

Now, the designer has inked a deal with Universal Music Group, home to such musical superstars as Lady Gaga, Justin Bieber and the Black Eyed Peas, through the label's Bravado business unit. 

Hilfiger will develop artist-branded merchandise and create a line of "rock 'n' roll-inspired clothing for high-end boutiques and department stores," reports the LA Times. 

"Music's not dead," said Tom Bennett, chief executive of New York-based Bravado. "There's an awful lot of people who are still very keen on music. It goes back to Elvis or the Beatles. People wanted to own a piece of them, be it a doll or a T-shirt. But with our stuff, you can't download a T-shirt, you can't download a doll."

The move is a smart one for Universal, as CD sales have been on a rapid decline for some time now. With Tommy at its side, the label will likely profit from its merchandising endeavors. Let's just hope there's more to the collection than Bieber T's and baseball caps.